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Buymedia has developed an automated AI and predictive analytics cloud based software which improves an SME’s advertising performance across traditional and digital media. This unique advertising solution allows SME’s to plan and execute effective, yet highly efficient, campaigns and leads to better future decisions. Buymedia has disrupted the advertising sector as it addresses advertiser problems by simplifying the procurement process into 4 automated steps – Plan, Purchase, Manage, Measure – which otherwise would involve a costly manual 18 step process with an uncertain outcome. Research shows that the Buymedia platform saves 800 hours per marketing person annually, with an increased advertising ROI of on average 27% per business. Buymedia is the only software platform globally that allows SME advertisers to grow their business through more effective advertising.